The campaign for the Swiss team during the South African World cup in 2010 was super cool and came out to be beautiful as well. The idea was to ask our FOTs (Football Obsessed Teenagers) to write support messages for their national players. What we did was to gather all these wishes through facebook, insert them in a microchip and attach it to a football boot. What happened was that the players carried thousands of wishes during the games right on their feet. It was the best support one nation could give their national team. Before the world cup started we took these messages and literally constructed each player, making it clear that the team was made by the faith of the people. Write the future.
"Your words make us strong" - Graphic showing how the messages got to be placed inside the boots for the players to play the World Cup.
"Your faith in all my actions - Write the future"
"Your strenght in all my tackles - Write the future"
"Your passion in all my duels - Write the future"
"Your faith in all my flanks - Write the future"
"Your determination in all my passes" - Write the future"
"Your fire in all my dribblings - Write the future"
"Your force in all my shots - Write the future"
"Your courage in all my steps - Write the future"
Before the Players went to the world cup, Nike made an event in Switzerland, where all the Nike players appeared to thank their fans. Some cabins where placed for the last fans to send their messages so Nike could save all chips and send to the national team.
Event Video.