Coca-Cola wanted us to create a hub for Hispanic people living in the US during the World Cup in Brazil. Our assignment was to come up with a logo that would bring the Coca-Cola Joy together with the feeling of being inside a stadium. The two basic infos I started to work with were the iconic cap from Coke and the woodcut look from the World cup Coke campaign. From there, it was just a matter of finding the right look.
